A Creative Force

As her time as a MAC Cosmetics Viva Glam spokesperson comes to an end, Lady Gaga recently debuted a film (directed by Ruth Hogben) on VIVAGLAM.com to encourage her little monsters and MAC fans to continue to help to reach the Viva Glam campaign target of $250 million, which Gaga set back in February this year. With only $26 million to go, she enlisted her stylist, Nicola Formichetti (aka the Creative Director at Mugler) to create The Masterpiece as a final bid of encouragement for fundraising. Formichetti took images and self-portraits received from thousands of participants to incorporate into the design (which was unveiled in the video earlier this month) and is part of a marketing tool to promote the cause that supports people affected by HIV and AIDS.

If you’re spending money on beauty this month, treat yourself to some MAC Viva Glam products – you’ll help someone else in the process.

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