Italy’s Finest

How gorgeous do these perfume bottles look? They are all new fragrances from the brilliant Italian fashion houses, Prada, Fendi and Valentino.
Each of the new fragrances (available at The Perfume Shop) really oozes the respective label’s aesthetic: it’s as if each brand has decided to push their ethos via their latest fragrance in an attempt to reach everyone. The beauty market is affordable to everyone and personally I think that the new fragrances from Prada, Fendi and Valentino are a marketing strategy to let everyone know what they are all about, and encourage them to delve further into their respective shopping worlds. What’s wrong with that when everyone is all about the investment shopping? It might sound like a bit of a conspiracy theory, but it isn’t really relevant – the bottles are all so gorgeous, I was sold immediately!
Fan di Fendi comes in a beautiful, sleek rectangular bottle with the gold double F logo and fits nicely with the modern, experimental vibe that Karl Lagerfeld has created for Fendi, while Prada Candy is fun; a tall bottle with hot pink, gold and black perspex panelling and again, represents the Prada label really well – vibrant, relaxed, almost nonchalant.
My favourite though, has to be the Valentina by Valentino (I adore the TV campaign with Freja which reminds me of a scene from Baz Luhrmann’s Romeo & Juliet – must watch that movie again ASAP) because the tiny ceramic-like, sugar, pastel flowers on the rounded bottle are so pretty. Valentino is a classic label with a clear style – luxurious fabrics such as organza and silk, but simple designs with feminine details that often include oversize bows and soft ruffles – and this is exactly what I get from the Valentina bottle.

The scents themselves (the important part!) are very pleasant. Three quite difference fragrances, but all pleasant in their own ways. Again, Valentina by Valentino is the winner (light, floral) but they would all make beautiful gifts for that someone special, whether in her Fendi baguette or sitting pretty on her dressing table

With thanks to The Perfume Shop.

1 Comment

  1. b.lindsay 19th November 2011 / 21:01

    Really like the Valentina bottle, and I have to say they have a lovely setting to show them off. Brings back memories of the beautiful Chanel No5 bottles with square glass stoppers, real glamour!

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