Giveaway: Tru Diamonds

The oh-so-glamorous Tru-Diamonds™ (the world’s leading simulated diamond jewellery boutique) was the official sponsor of the Scottish Fashion Awards 2014, held in London earlier this month. I sat next to the very chatty and very charming Eric (he runs the PR for the brand) and he told me that they were interested in working with fashion bloggers in a bid to raise the brand’s profile in the fashion industry. So – for the sake of my readers – I promptly offered my services! Discussions were had, and a giveaway was the end result… one of you lucky Daydreamers will win this earrings and pendant combo!

(Scroll down to find out how).

Let me tell you a bit about the brand. The Scottish Fashion Awards sponsorship kick-started a marketing campaign for Tru-Diamonds™, which aims to dramatically increase brand awareness in the UK and beyond. In addition, the company opened its first luxury boutique in London’s exclusive Mayfair earlier this year, attracting a throng of celebrity and media interest and leading the brand to be described as “fashion’s best kept secret”.

At the awards, I was also introduced to Moyra Lambert, the company’s Director of Marketing and Business Development. We had a lovely chat and she explained the brand to me. “It’s all about affordable luxury for women who want the impact and beauty of real diamonds and precious gems set in fabulous, intricate settings – at prices to meet every budget.” Moyra added: “The Scottish Fashion Awards, which we are delighted to support and sponsor, builds on our desire for Tru-Diamonds to be associated with the very best achievements in the global fashion industry.”

And, let me tell you, Tru-Diamonds™ are pretty freaking amazing. The sparkle factor is so high that it’s, quite literally, blinding! Plus,you guys know how much I love timeless pieces that last a lifetime, and Tru-Diamonds™ is the ultimate in sparkly indulgence, adding classic style to any outfit.

Not only is the collection beautiful (I have a ring and bracelet, which I’ll share with you asap in an outfit post), the brand has a strong message: conscience-free shopping. You know that horrible feeling of guilt that sometimes comes after spending too much money on stuff you’re actually not that keen on? Well, you don’t get that with Tru-Diamonds™ because – cost-wise – they’re accessible, and you know you’ll love them forever. There’s something for every budget, and they won’t date. What’s more, they’re kind to the environment and guaranteed to be conflict free. What more can you ask for?


To be in with a chance of winning the 2 carat solitaire pendant and matching 2 carat solitaire earrings, simply answer the following question:

Which Scottish event did Tru-Diamonds™ sponsor?

You also need to Retweet The Daydreamer on Twitter or like and share the post on Facebook.

Send your answer, along with your name and address to [email protected] before 12 noon on Friday 19th September.

The pendant and chain set costs £168, and the earrings £129 – which means the total value of this amazing prize is nearly £300! To see more of the Tru-Diamonds range and for more information about the products, visit



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