Giveaway: LG x Ashley Williams Garment Bag


One thing I never have is a decent garment bag. I’ll find myself packing for a friend’s wedding celebrations, only to remember that I can’t fold my dress inside the weekend case without risk of major creasing – but, typically, I have nothing to protect it with! Or, I’ll be heading to a work event straight from the office, my white blazer swinging wildly in the back, dangerously close to the muddied window (the result of a recent outing with the dog). Despite being such a simple and useful purchase, I never buy garment bags – no matter how many pretty dresses I shop for, which is silly because it’s important to look after your clothes to get the best out of them.


If you’re sitting nodding along, why not get your hands on one of these super cute lipstick print garment bags? It was designed by a relatively new British fashion designer, Ashley Williams (she presented her first solo show, SS15, at LFW to critical acclaim after three seasons with Fashion East) in collaboration with the electronics company LG. LG is the official garment care supplier for London Fashion Week this month, so you can trust that your favourite clothes will be safe and stylish when tucked inside this bespoke carrier.

label dress

The bag is full length and has a full zip too – nothing worse than a full length bag with a half length zip – and has poppers to allow you to double it over, which makes carrying it a lot easier. It’s really roomy too, so you can fit a couple of tailored dresses in, or a suit for that matter, and the piped edges give some structure, helping to prevent the garments from being crushed. Practical and pretty!



The Ashley Williams x LG bag is available to buy here for just £30, but one lucky reader can win the bag featured in these photos – just answer the simple question below:

Which fashion week is LG sponsoring this month?

New York




Send your answer to [email protected] before 12noon on Friday 6th February, along with your name and full address.  Increase your chances of winning by liking The Daydreamer on Facebook, Twitter and/or Instagram and sharing the competition on your own page. Good luck!


Terms and Conditions: The Daydreamer has the right to cancel the competition at any time. The winner will be selected at random using an online generator and notified within 7 days. No cash alternative.


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