I’m super excited that Debenhams has announced Todd Lynn as their latest addition to their Designers at Debenhams range (shortly after introducing Stephen Jones for millinery and Patrick Grant for menswear). If you don’t know who Todd Lynn is, he’s one of the coolest fashion designers around just now. After graduating from Central Saint Martins he worked with Roland Mouret before setting up his own label which he now shows at London Fashion Week.
Todd Lynn’s own label designs are what the cool girls wear; totally effortless yet edgy. He’s dressed celebrities such as Beyonce, Mick Jagger and The Klaxons, to name a few, and Todd Lynn is just the ticket for fashion savvy women who aren’t afraid to put their own style out there. If you’re a fashion savvy woman on a budget, the Todd Lynn/Edition at Debenhams is a great way to gain some serious fashion credentials without spending a fortune. His Designers at Debenhams collection will consist of 12 pieces, from outerwear and knitwear to leather and denim separates, keeping true to Todd’s formidable style of über-cool, tailored pieces but at high street prices. Lynn says of his new project with Debenhams, “The woman who wears my clothes is fearless. I feel like we have made a collection true to my identity. Working with the team at Debenhams I feel we have been able to convey my identity in a way that the customer will understand. We’ve put together the perfect capsule range, encompassing cool, luxurious winter essentials – the leather skirt, the beautiful wool winter coat, the soft leather jacket, the jeans, the dress.”
Debenhams has really tapped into a great market with their Designers range – so many women love high fashion but simply can’t afford to buy only luxury items. The Designers at Debenhams range is a fantastic way to offer designer looks at high street prices, from established designers including Betty Jackson, Jasper Conran and Julien Macdonald to the newer, younger set such as Jonathan Saunders, Henry Holland and now Todd Lynn. There’s something for everyone and, luckily for us, it seems there’s more on offer every season.
Todd Lynn/Edition for Designers at Debenhams launches in stores and online on 21 October 2013, starting at £55.