10 out of 10

I am over the Versace x H&M collaboration before it has even started. Just as fashionistas everywhere are sharpening their elbows in preparation for the launch of the high street store’s latest designer collaboration, I am more concerned another H&M collaboration being launched next week: H&M, curated by Sophia Neophitou-Apostolou, Editor in Chief of 10 magazine.
The womenswear capsule collection launches on 24 November and consists of minimal but modern silhouettes, finished in a neutral colour palette of black, white and cream with accents of snakeskin and brown. The fabrics are pure luxury (wool, leather, silk) and are perfect wardrobe staples for any busy fashionista heading straight from the office to dinner. The collection will only be available at Selfridges in London, but if you can get there then do – the white coat with gold belt is a great piece, as is the black leather skirt.
Neophitou says of her collaboration with H&M: “The pieces that I have selected for H&M Selfridges focus on staples that have strong architectural shapes and really simple clothes to build a wardrobe that doesn’t wear you. My favourite pieces are the cream wool coat with gold belt detail and the great pair of heels with snakeskin detailing.”
I’ve been a fan of Sophia Neophitou’s style since I can remember, mostly because I admire her stylish execution of wearing simple clothes cut to suit her figure, without losing her own identity – she’s fabulously sexy without being OTT. What I really like is that she’s at ease with her natural curls and her hourglass figure – both aspects of my body that I have yet to fully come to terms with. Maybe I am secretly hoping that by wearing her designs, the Neophitou confidence will rub off on me.


Above: H&M, curated by Sophia Neophitou-Apostolou.
Images courtesy of H&M, with thanks.

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